PATA Webinar: Tourism Insights and Strategies to the COVID-19 Crisis

Thursday, April 30, 2020 | 3PM ICT / 9AM CET
Join us for this special two-hour webinar for a comprehensive, 360-degree view of the impact of COVID-19 on the industry, including insights into strategies and solutions towards recovery. This webinar will feature updated data and analysis on regional economies and jobs, followed by the latest up-to-date data on air travel bookings as well as insights into current travel-related consumer behaviour and key trends in the market, closing with a panel discussion on strategies and solutions towards recovery. Access to the webinar is open to both PATA members, non-members and all interested parties.
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Speakers

Partner

Schedule

  • 30 April

Dr Mario Hardy

CEO
Pacific Asia Travel Association (PATA)
Dr. Hardy was appointed CEO of PATA in November 2014 and is also the past Chairman of the Board of Trustees of the PATA Foundation, a non-profit organisation with a focus on the protection of the environment, the conservation of culture and heritage, and support for education. He has 30 years of experience in specialised aviation businesses focusing on data analytics and technology, coupled with several corporate leadership capacities. He is also the founder of Venture Capital firm MAP2 | Ventures, an investment fund with a wide portfolio of technology-centric businesses in the field of FinTech, Artificial Intelligence, Machine Learning, GreenTech and FMCG, as well as a platform that provides valuable management advice, mentorship and access to a vast network built in corporate development. He received an Honorary Doctorate of Letters from Capilano University in 2016 for his philanthropic work in Cambodia where he helped develop a school for underprivileged children and for his support in the development of a Community Based Tourism project in Vietnam.

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Supawan Teerarat

Senior Vice President, Strategic Business Development & Innovation
Thailand Convention & Exhibition Bureau (TCEB)
Mrs. Supawan Teerarat is the Senior Vice President of Strategic and Business Development & Innovation at the Thailand Convention & Exhibition Bureau (TECB), a government agency working under the Prime Minister’s office and the only agency in Thailand that has direct responsibility for the MICE industry in the country. She has been working with TCEB for over 10 years, first as the Director of the Exhibitions Department for 5 years where she helped pave the way for Thailand to be recognized by the global exhibition association, UFI, as the number 1 destination for conventions and exhibitions in the ASEAN region. She also held the post of Vice President – Strategic & Business Development, where she was in charge of Business, Sales and Marketing for MICE, Domestic MICE, and Marketing Communications & Corporate Branding. 

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Pamela Qiu

Director, South-east Asia
Economist Corporate Network

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Olivier Ponti

Vice President – Insights
ForwardKeys
As the leader of the ForwardKeys Insights team, Olivier Ponti is one of the world’s most authoritative experts in travel research and destination marketing. He gives dozens of conference presentations and media interviews a year, cross-referencing ForwardKeys’ considerable data with numerous other sources, to identify new travel trends; forecast future travel patterns; reveal the impact of events on travel and provide deep insights into the travellers of tomorrow.

Previously, Olivier was Research Manager, Amsterdam Marketing, where he helped attract tourism and business investment to the city by judicious use of market research and compelling presentation. Latterly, as Amsterdam became increasingly popular, his data-driven approach was at the heart of successful initiatives to balance the demands of visitors, residents and businesses.

Until June 2018, he was also Chairman of the Research & Statistics working group of European Cities Marketing (ECM) where he played a pivotal role in developing the Group’s research tools and reports, as well as establishing strategic partnerships.

Olivier Ponti’s career in city tourism started in 2004 when he was appointed manager of the tourism research department of the Paris Visitors and Convention Bureau.

Olivier was educated at Sciences‐Po in Paris where he gained a Master’s Degree in Economics, and at the Sorbonne University where he gained a Master’s Degree in Tourism Development. His connection to academia continues, as he teaches Market Intelligence at the Sorbonne.

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Ted Sullivan

Vice President, Destination Analytics
ADARA

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Joe Naaman

Partner
Twenty31
An executive, advisor and entrepreneur with a passion for leading small and large institutions into new territory while respecting existing values, culture and reputation, Joe is a senior organisational strategist specialising in implementation. He has over 16 years of experience focusing on the business of travel and tourism – from Nunavut to Ras Al Khaimah.

At Twenty31, Joe works with global leaders to generate ideas, create strategies and roadmaps, and build the organizations needed to execute them. Prior to working with Twenty31, Joe was a senior consultant with Booz Allen Hamilton, a global management consulting company, where he was a key member of the team that led the firm’s international expansion into the Middle East and Asia. Recent projects include:

– Developing the new tourism and economic development strategy for Nunavut, Canada
– Designing and executing an organizational change management transformation of the Abu Dhabi Authority of Culture and Heritage (later renamed Abu Dhabi Department of Culture and Tourism);
– Evaluating investment scenarios and defining a path for the establishment of a national destination management company (DMC) for the Muscat National Development and Investment Company; and
– Conducting due diligence for a culture and heritage preservation center for the Smithsonian Institute.

Joe is published in the Foreign Affairs Journal (‘Re-imagining Economic Development: Getting Back to Basics”) and a graduate-level textbook (International Entrepreneurship: Starting, Developing, and Managing a Global Venture), and he regularly writes on travel and tourism development and management topics through his personal blog: Waywinds. He has taught undergraduate-level coursework on global entrepreneurship at NYU Abu Dhabi and is frequently invited to speak at major industry forums including WTM, ATM, City/Nation/Place and PATA. Joe serves on the board of Skylight Intelligence, an analytics, strategy and implementation management consulting firm, and Turning Points for Children, a not-for-profit organization benefitting children in need.

Joe holds an MBA from the Thunderbird School of Global Management at Arizona State University and a Bachelor of Science in Business Administration from Boston University. He has worked in 50+ countries, lived in the US, the UAE, Qatar, Saudi Arabia, France, China, and Egypt, and is fluent in Arabic and French, and conversant in Spanish, giving him a keen sense of how to work with highly diverse perspectives, cultures, and challenges. - See more at: https://www.pata.org/joe-naaman-2/#sthash.j2j4mVrg.dpuf

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Alan Elliott Merschen

Partner
Myriad Travel Marketing
As the president of Myriad and a partner with MMGY Global, Al’s efforts are hands-on and wide-ranging. More often than not, you can find him developing strategic solutions to client challenges, creating industry partnerships and supporting Myriad and MMGY Global’s growth. Al’s also an accomplished speaker, having presented on five continents and in countless countries on topics including research, marketing, changing trends and the creative process. In more than 30 years with Myriad, Al’s worked with many international and U.S.-based destinations. His experience touches most categories in the travel and tourism industry, including cruise lines, airlines, tour companies and consortia.

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Paul Pruangkarn

Director – Communications & External Affairs
PATA
As the Director – Communications & External Affairs at PATA, Paul Pruangkarn oversees day-to-day operations of all communications and serves as the senior spokesperson for the Association. He works to enhance its public image through various media outlets and maintains the Association’s media partnerships with such organisations as BBC World News, National Geographic Traveller, Skift, TTG Asia, Travel Weekly Group and the Professional Travel Bloggers Association. Paul regularly speaks at conferences on behalf of PATA and has both facilitated and emceed many of its events. He has held many roles in Thailand and New York, where he grew up, including the Senior Business Development Manager of an Internet start-up, on-air personality and Sub-Editor at Radio Thailand English Language News, and Newsroom Supervisor at Business Wire (Berkshire Hathaway). He has also worked for companies such as Reuters, British Petroleum, and Traditional Home Magazine.

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Thailand Convention and Exhibition Bureau (TCEB)

Introduction

03:00 PM 03:05 PM

Welcome participants, introduce the speakers and provide housekeeping notes and an overview of the webinar.

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Opening Remarks

03:05 PM 03:10 PM

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Welcome Remarks

03:10 PM 03:15 PM

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COVID-19 Impact on Regional Economies and Jobs

03:15 PM 03:25 PM

Format: Presentation

The novel coronavirus has killed over 150,000 people around the world. It has compelled many governments to lock down their populations to a degree unimaginable until recently. It will probably cause the most brutal recession in living memory. The presentation will share briefly The Economist Intelligence Unit's latest updates on the impact of Covid-19 on the global and regional economy, scenarios of how economies might re-open, the changes forced onto business and the longer-term predictions on Asia's growth.

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COVID-19 Impact on Air Bookings into APAC

03:25 PM 03:35 PM

Format: Presentation

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Travel-related Consumer Behavior and Key Trends During COVID-19

03:35 PM 03:45 PM

Format: Presentation

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Insights Panel

03:45 PM 04:15 PM

Moderator:
Dr. Mario Hardy, CEO, PATA

Panellists:
  • Pamela Qiu, Director, South-east Asia, Economist Corporate Network
  • Olivier Ponti, Vice President – Insights, ForwardKeys
  • Ted Sullivan, Vice President Destination Analytics, ADARA, Inc

Speakers

Panel Discussion: Moving Beyond Crisis Management - Strategies for Recovery

04:15 PM 04:45 PM

COVID-19 is likely to be deemed the most abrupt shock to the global economy and society in modern history. Every destination will face tourism recovery challenges in the coming months. The end of the pandemic is still not in sight and execution of strategy will depend on when that may occur and the form it takes. The gradual recovery of the tourism market will require a strategic focus to overcome these challenges. In this session, we discuss how some destinations are thinking strategically to plan for post-containment and what the “new” normal will be.

Moderator:
Paul Pruangkarn, Director – Communications & External Affairs, PATA

Panellists:
  • Joe Naaman, Partner, Twenty 31
  • Al Merschen, Partner, MMGY Global

Speakers

Closing Remarks

04:45 PM 04:55 PM

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Wrap Up

04:55 PM 05:00 PM

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